Monday, August 16, 2004

Jack in the Box sponsors commercial-free 'Friends' marathon

The cast of NBC's hit television series 'Friends' (Hollywood, California) In an effort to boost ratings before the onslaught of new televisions shows hit the airwaves this fall, NBC, and burger giant Jack in the Box, have partnered together to provide a 172 hour, 10-season, 'Friends' series marathon. All without a single commericial.

How will they do it? "Simple," Don Viberman director of NBC Promotions says, "we plan on using fairly subtle 'Jack in the Box' logo placement throughout each of the episodes."

Just how subtle is still up for debate. "We plan on having a few shows where the entire cast has a 'Jack in the Box' logo airbrushed onto their t-shirt, or paste the famous Jack in the Box head over lesser-loved cast members like Phoebe."

However they decide to do it, the marathon will mark an important stepping stone in television advertisement.

"I think people who love 'Friends' will come to love 'Jack in the Box' as well." says Jack Horner, Jack in the Box CEO, "They'll be able to relive all of their favorite 'Friends' moments, while also associating them with our outstanding bugers. Its a match made in heaven."

News of the event has already boosted sales for both companies, and has fueled rumors that NBC will attempt a similar marketing sceme with 'The Hair Club for Men' during this season's 'Apprentice'.

So far, NBC, Hair Club and Donald Trump deny the claims.

0 Comments:

Post a Comment

<< Home